BETC - Bouygues Telecom

Bouygues Telecom


Bouygues Telecom, a subsidiary of Bouygues, is one of the four main telecommunications operators in France. It now provides more than 99% of 4G coverage in France and is the leading mobile network in rural areas.


BETC, one of the top French advertising agencies, reached out to us for a new collaboration on a project for Bouygues Telecom. After the success of their web and Instagram campaign for the expansion of their 4G network, shot by our local photographers, BETC and Bouygues Telecom selected Ooshot once again.

This time we needed to produce visuals for a national outdoor and in-store advertising campaign, for Bouygues Telecom’s 500 stores throughout France. We had to shoot visuals in the south of France, in Nice. To do this, we were challenged to mobilize local teams able to meet our client's expectations.


Ooshot’s proprietary tool has again demonstrated its force by proposing available talents in Nice. Thanks to our wide network, we could select local talents with in-depth knowledge of their territory. Ooshot has put all its expertise at the service of Bouygues Telecom.

Therefore, our team was monitoring the production to make sure organisation and shooting, which consisted of the family casting, recce for 3 locations, stylism and retouching, go smoothly.

Challenge achieved 😊


Bouygues Telecom was pleased by the delivered content: three different posters for their 500 stores, a poster campaign in the street and in the subway, all submitted in time for the start of the sale season.

Advertising campaign shot for BETC - Bouygues Telecom in Nice, France by a local photographer
Photo of the images produced for the brand content and lifestyle campaign shot in Nice, France for BETC - Bouygues Telecom
A photo shot in Nice for a national advertising campaign for Bouygues Telecom
Shot of the use of the display of the images in a Parisian Bouygues Telecom store
Advertising campaign for Bouygues Telecom produced in Nice showing a father and his son taking a selfie on the beach with a Samsung device

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