BETC - Bouygues Telecom

Bouygues Telecom

BRAND CONTENT

Bouygues Telecom, a subsidiary of Bouygues, is one of the four main telecommunications operators in France. It now provides more than 99% of 4G coverage in France and is the leading mobile network in rural areas.

Challenge

BETC, one of the top French advertising agencies, reached out to us for a new collaboration on a project for Bouygues Telecom. After the success of their web and Instagram campaign for the expansion of their 4G network, shot by our local photographers, BETC and Bouygues Telecom selected Ooshot once again.

This time we needed to produce visuals for a national outdoor and in-store advertising campaign, for Bouygues Telecom’s 500 stores throughout France. We had to shoot visuals in the south of France, in Nice. To do this, we were challenged to mobilize local teams able to meet our client's expectations.

Solution

Ooshot’s proprietary tool has again demonstrated its force by proposing available talents in Nice. Thanks to our wide network, we could select local talents with in-depth knowledge of their territory. Ooshot has put all its expertise at the service of Bouygues Telecom.

Therefore, our team was monitoring the production to make sure organisation and shooting, which consisted of the family casting, recce for 3 locations, stylism and retouching, go smoothly.

Challenge achieved 😊

Deliverables

Bouygues Telecom was pleased by the delivered content: three different posters for their 500 stores, a poster campaign in the street and in the subway, all submitted in time for the start of the sale season.