Castorama

Castorama

E-COMMERCE

Castorama is a French retailer of DIY and home improvement tools and supplies.

Challenge

Castorama usually organises their shootings near the headquarters in Lille, France. To reduce production costs, they asked Ooshot to organize shootings near their international production centers.

Solution

Ooshot identified qualified local e-commerce studios for the shootings of pillows and curtains. Photos were hence shot and delivered way before the arrival of the products in France. The photos were on the e-commerce website a month earlier, which gave Castorama a noticeable gain in time to market, not to mention the financial gains thanks to a cheaper visual assets production.

Deliverables

120 e-commerce visuals on white background have been produced to showcase the assets. 50 images in staged interiors decors were also produced.

Photo of product put in situation in studio setting for Castorama
E-commerce packshots produced in New Delhi before shipping the products to Europe
E-commerce packshot of a pillow on a white background produced for Castorama

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