Founded by two French engineers in 2013, Ekim is a start-up evolving in the FoodTech industry.
With the Pazzi project, both of the associates have the ambition to disrupt the fast food world with an entirely robotised  futuristic concept.


The client contacted us for the launch of the Pazzi brand and their restaurant opening.

For their website, social media and POS, they wanted to produce different type of visuals (photos, videos) including packshot, industrial and lifestyle images to promote their products and innovative concept.

The client also asked for a video reportage testifying of the quality of their suppliers and ingredients for the pizzas.

The main challenge was to highlight the pizzaiolo robots and the dynamism of the team, while also respecting the essence of this 100% autonomous concept.


With the help of our proprietary tool, we managed to identify five local creative talents - four photographers and one videographer - capable of producing high quality lifestyle and e-Commerce visuals.
A culinary stylist also contributed to sublimate both the pizzas and ingredients.

The shooting took place in several cities :

  • In Paris, France : our photographers have captured the cohesive team who was at the origin of the project
  • In Ferrare, Italy : the photos have perfectly shown the quality of the provider and the ingredient used for the pizzas

The talents managed to retranscribe the “feel-good”, warm and friendly vibe of the Pazzi brand.


Visuals promoting the products and the robots have been delivered to the client, as well as a video reportage certifying the quality of these latter.