RATP

RATP

BRAND CONTENT

RATP manages the operations of public transport in Paris and its suburbs.

Challenge

HAVAS contacted us to create images for their client RATP. The urban images needed to have a city feel, without being recognizable. To communicate about the French-rooted enterprise in an international context.

Solution

Ooshot found one technical photographer to realise the shooting and 3D retouching of 3 posters, and two photographers to shoot the background images, one in Austin, TX, and another in Reims, France. The composite images were comped together and retouched in Paris by the photographer who shot the people.

Deliverables

3 posters with 3D retouching. 

An eco-friendly campaign shot for RATP and HAVAS in Austin, Strasbourg and Paris by local photographers
Green campaign shot for RATP - HAVAS, produced by local photographers in Austin, Strasbourg, and Paris
Eco-friendly advertising campaign produced for RATP - HAVAS by local photographers in Paris, Strasbourg and Austin

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