Bouygues Telecom

Challenge

Now covering 99% of the French population, Bouygues Telecom, wanted to create authentic visuals to animate their social media and illustrate their advertising campaigns to promote the deployment of their 4G network coverage to small towns and villages of France.

We took on the production of visual content for the web, and indoor and outdoor displays. 

Solution

For their Instagram account, we identified influencer-photographers, specialised in urbanism and landscape photography, in the 55 French departments targeted by the brand. Those local photographers perfectly understood the client’s needs and managed to capture unique moments of their region’s most beautiful places.

We delivered a selection of 20 visuals per department, respecting the Bouygues Telecom’s Instagram codes, on a unique delivery platform, on which he could select, comment and share the images. Among each selection, the client then chose two ready-to-post photos.

With the help of our unique talent matching tool, we selected 19 local photographers. Bouygues Telecom gave them carte blanche to shoot in the most beautiful spots of their region. All they had to do was to highlight the use of mobile devices in the middle of nature.

Bouygues Telecom has trusted us for over two years for these seasonal shootings, and following the success of this Instagram campaign, they selected Ooshot, once again, for a national outdoor and in-store advertising campaign.