At international enterprises like Renault, photography lets brands express themselves to different target groups across diverse platforms, particularly thanks to mobile, whose importance is growing in Renault’s communications department — run by Boris Petrovitch Njegosh, head of digital design for the Renault and Dacia brands. Petrovitch believes it’s crucial for companies to use photography to produce unified internal communications.
In his closing remarks, he speculated on the role photography would play in the mainstream use of connected objects. One day, he believes, a single photo will traverse all platforms, especially mobile. So how will photographers exploit this opportunity?
A graduate of the Superior National School of Decorative Arts in Paris, Njegosh began his career as an independent designer 10 years ago. Since then he's worked on visual identity in a diversity of domains, from design to architecture. At Renault, he supervises digital design development for the Renault and Dacia brands, led by the Studio Design Identity Group.