First Edition
14 November 2013
Jeu de Paume, Paris
FR | EN
Boris Petrovitch Njegosh
“Imagery and innovation: the vectors of brand identity”

At international enterprises like Renault, photography lets brands express themselves to different target groups across diverse platforms, particularly thanks to mobile, whose importance is growing in Renault’s communications department — run by Boris Petrovitch Njegosh, head of digital design for the Renault and Dacia brands. Petrovitch believes it’s crucial for companies to use photography to produce unified internal communications.

In his closing remarks, he speculated on the role photography would play in the mainstream use of connected objects. One day, he believes, a single photo will traverse all platforms, especially mobile. So how will photographers exploit this opportunity?

Boris Petrovitch Njegosh
Boris Petrovitch Njegosh
“Imagery and innovation: the vectors of brand identity”

A graduate of the Superior National School of Decorative Arts in Paris, Njegosh began his career as an independent designer 10 years ago. Since then he's worked on visual identity in a diversity of domains, from design to architecture. At Renault, he supervises digital design development for the Renault and Dacia brands, led by the Studio Design Identity Group.

Speakers 2013

Pingo Van Der Brinkloev 9:33
Pingo Van Der Brinkloev
“Changing mindsets on creativity with collaborative online tools”
Jeff Gaudinet 8:18
Jeff Gaudinet
“Skatemoss: A collaborative artistic project”
Daniel Barroy 22:08
Daniel Barroy
“Mastering the use and exploitation of images over the Internet”
Nicolas Ferrary 9:45
Nicolas Ferrary
“Photography in the service of e-commerce”
Gilles Babinet 11:06
Gilles Babinet
“The challenges of intellectual property”
Valérie Henaff 16:38
Valérie Henaff
“Are we all photographers, all voyeurs?”
Xavier Romatet 26:25
Xavier Romatet
“A conversation on the media”
Gideon Jacobs 10:17
Gideon Jacobs
“100 year Capa’s visual discussion”
Dominique Sagot-Duvauroux 15:18
Dominique Sagot-Duvauroux
“Photography markets take the digital test”
Peter Littger 10:56
Peter Littger
“Introduction to new uses of photo in media”
Florian Meissner 11:29
Florian Meissner
“User privacy and the importance of the data they entrust to us”
Boris Petrovitch Njegosh 13:52
Boris Petrovitch Njegosh
“Imagery and innovation: the vectors of brand identity”
Julia Hoffmann 7:41
Julia Hoffmann
“Facts and figures on how photography increases sales.”