First Edition
14 November 2013
Jeu de Paume, Paris
FR | EN
Gideon Jacobs
“100 year Capa’s visual discussion”

Gideon Jacobs, the creative director of Magnum New York, is at the heart of the prestigious agency’s mission to better adapt to digital and mobile. To get there, Jacobs made his mark with a digital storytelling campaign, drawing from Magnum’s enormous photography collection to create a social tribute for Robert Capa’s 100th birthday. This is just one way of overcoming the risks of image overflow: by juxtaposing the most striking images of yesterday with today’s variety of formats.

Gideon aims to invest Magnum with a clear digital positioning, both across social networks and in the continuously-evolving photography market.

Gideon Jacobs
Gideon Jacobs @MagnumPhotos
“100 year Capa’s visual discussion”

Jacobs is a born-and-raised New Yorker. He writes both fiction and non-fiction, and worked at ESPN the Magazine and BadaBing records before joining Magnum Photos NY. He currently serves as Creative Director, conceptualizing, preparing and, often, pitching the creative facets of Magnum Photos NY's projects, from self-publishing endeavors to large-scale corporate commissions. With a focus on photography as a modern communicative tool as well as a storied artistic medium, he ideates projects that widen Magnum Photos' international audience, raising brand equity and capitalising on a growing universal interest in image-making.

Speakers 2013

Pingo Van Der Brinkloev 9:33
Pingo Van Der Brinkloev
“Changing mindsets on creativity with collaborative online tools”
Jeff Gaudinet 8:18
Jeff Gaudinet
“Skatemoss: A collaborative artistic project”
Daniel Barroy 22:08
Daniel Barroy
“Mastering the use and exploitation of images over the Internet”
Nicolas Ferrary 9:45
Nicolas Ferrary
“Photography in the service of e-commerce”
Gilles Babinet 11:06
Gilles Babinet
“The challenges of intellectual property”
Valérie Henaff 16:38
Valérie Henaff
“Are we all photographers, all voyeurs?”
Xavier Romatet 26:25
Xavier Romatet
“A conversation on the media”
Gideon Jacobs 10:17
Gideon Jacobs
“100 year Capa’s visual discussion”
Dominique Sagot-Duvauroux 15:18
Dominique Sagot-Duvauroux
“Photography markets take the digital test”
Peter Littger 10:56
Peter Littger
“Introduction to new uses of photo in media”
Florian Meissner 11:29
Florian Meissner
“User privacy and the importance of the data they entrust to us”
Boris Petrovitch Njegosh 13:52
Boris Petrovitch Njegosh
“Imagery and innovation: the vectors of brand identity”
Julia Hoffmann 7:41
Julia Hoffmann
“Facts and figures on how photography increases sales.”