First Edition
14 November 2013
Jeu de Paume, Paris
FR | EN
Jeff Gaudinet
“Skatemoss: A collaborative artistic project”

In summer 2009, former skater Jeff Gaudinet dubbed Kate Moss the model with the most skate attitude. He coined the moniker “Skate Moss” as a joke among friends — but when he went home that night, he bought the domain and started sketching out the concept. Three years later, a friend asked him to created a “Skate Moss” logo. Gaudinet obliged, and put it and his other drawings on a Tumblr — which was quickly picked up by adoring press and fans alike. In September 2013, Gaudinet released his web project as an installation in Geneva. However, he sells nothing: his images are projected onto canvas-white skateboards, producing a strange, often whimsical visual meeting between the virtual and the real.

Jeff Gaudinet
Jeff Gaudinet
“Skatemoss: A collaborative artistic project”

Graphic designer Gaudinet is the creator of collaborative artistic project Skatemoss. After receiving his Masters in marketing in France, he lived in Los Angeles for three years and studied graphic design, photography and styling. He works primarily in the luxury (fashion, perfume, wine and spirits) and cultural domains. He's known for possessing a design eye that accounts for multiple supports without compromising any single one. Since 2012, Gaudinet has been giving talks in Fashion Design at the School of Art and Design in Geneva (HEAD).

Speakers 2013

Pingo Van Der Brinkloev 9:33
Pingo Van Der Brinkloev
“Changing mindsets on creativity with collaborative online tools”
Jeff Gaudinet 8:18
Jeff Gaudinet
“Skatemoss: A collaborative artistic project”
Daniel Barroy 22:08
Daniel Barroy
“Mastering the use and exploitation of images over the Internet”
Nicolas Ferrary 9:45
Nicolas Ferrary
“Photography in the service of e-commerce”
Gilles Babinet 11:06
Gilles Babinet
“The challenges of intellectual property”
Valérie Henaff 16:38
Valérie Henaff
“Are we all photographers, all voyeurs?”
Xavier Romatet 26:25
Xavier Romatet
“A conversation on the media”
Gideon Jacobs 10:17
Gideon Jacobs
“100 year Capa’s visual discussion”
Dominique Sagot-Duvauroux 15:18
Dominique Sagot-Duvauroux
“Photography markets take the digital test”
Peter Littger 10:56
Peter Littger
“Introduction to new uses of photo in media”
Florian Meissner 11:29
Florian Meissner
“User privacy and the importance of the data they entrust to us”
Boris Petrovitch Njegosh 13:52
Boris Petrovitch Njegosh
“Imagery and innovation: the vectors of brand identity”
Julia Hoffmann 7:41
Julia Hoffmann
“Facts and figures on how photography increases sales.”