First Edition
14 November 2013
Jeu de Paume, Paris
FR | EN
Nicolas Ferrary
“Photography in the service of e-commerce”

AirBnB France Country Manager Nicolas Ferrary discusses the San Francisco-based apartment rental company’s conception in 2009. Its founders quickly understood the importance of quality photography when they visited New York — its debut market — and saw the disparity between how apartments look in ads and what they’re like in real life. They addressed the problem by personally shooting the homes of their first “hosts” — the people who use AirBnB to rent apartments out.

AirBnB apartments photographed by professionals see eight times more views and 2.5 times more rentals than those without professional photography, so it now offers professional photography services for hosts at no charge. The site’s emphasis on image quality has been instrumental to its success, and the founders continue to invest in it: AirBnB’s network now includes 3,000 professional photographers in 112 countries.

Ferrary believes there are two advantages to professional photography: their quality, and their implicit guarantee that an apartment will look exactly as promised. However, the Country Manager warns aspiring photographers that this source of income isn’t sufficient to make a living full-time.

Nicolas Ferrary
Nicolas Ferrary
“Photography in the service of e-commerce”

Ferrary joined Airbnb in 2012, when it opened its French office. As operations director, he led business development and partnerships. In May 2013, he became French Director, leading a team of over 20 people in the development of French hosting and travel. Before joining Airbnb, Ferrary was the regional manager of Groupon France and, prior, a consultant at McKinsey.

Speakers 2013

Pingo Van Der Brinkloev 9:33
Pingo Van Der Brinkloev
“Changing mindsets on creativity with collaborative online tools”
Jeff Gaudinet 8:18
Jeff Gaudinet
“Skatemoss: A collaborative artistic project”
Daniel Barroy 22:08
Daniel Barroy
“Mastering the use and exploitation of images over the Internet”
Nicolas Ferrary 9:45
Nicolas Ferrary
“Photography in the service of e-commerce”
Gilles Babinet 11:06
Gilles Babinet
“The challenges of intellectual property”
Valérie Henaff 16:38
Valérie Henaff
“Are we all photographers, all voyeurs?”
Xavier Romatet 26:25
Xavier Romatet
“A conversation on the media”
Gideon Jacobs 10:17
Gideon Jacobs
“100 year Capa’s visual discussion”
Dominique Sagot-Duvauroux 15:18
Dominique Sagot-Duvauroux
“Photography markets take the digital test”
Peter Littger 10:56
Peter Littger
“Introduction to new uses of photo in media”
Florian Meissner 11:29
Florian Meissner
“User privacy and the importance of the data they entrust to us”
Boris Petrovitch Njegosh 13:52
Boris Petrovitch Njegosh
“Imagery and innovation: the vectors of brand identity”
Julia Hoffmann 7:41
Julia Hoffmann
“Facts and figures on how photography increases sales.”