Hennessy x Shuting Qiu

Hennessy x Shuting Qiu 

BRAND CONTENT - WINES & SPIRITS

Founded in 1765, Hennessy is one of the most ancient Cognac House. Present in more than 130 countries, it is safe to say that Hennessy is one of the leading actors in the spirits and wine sector.

Challenge

For Chinese New Year 2025, Hennessy partnered with designer Shuting Qiu on a special “Year of the Snake” edition. The Maison needed PR content highlighting the artpiece and the capsule carafes, with a visual approach tailored to the Asian market.

Solution

We mobilized our proprietary talent search tool, Oosearch, to identify a local photographer in Shanghai specialized in fashion and luxury. This targeted sourcing ensured an aesthetic aligned with Hennessy’s visual codes. In addition, a local video team was set up to cover PR films and making-of content.

Deliverables

Photography and video content for PR and digital activations around the special CNY edition. All centralized on the Ooshot platform, enabling reuse, adaptation and activation within a creative circularity approach.