See, learn, buy: this is what Social Commerce is. In short, it's the ability to sell products directly from social media links. This is a definite evolution since the emergence of Social Media Marketing, which allowed the promotion of a product on social networks and then redirecting the user to a website.
For a business that relies heavily on marketing and communications to grow, and even just a professional image producer, it is essential to surprise and amaze visitors and customers. This can only be done through the presentation of original and captivating visuals.
As their name suggests, they are people who influence others through a certain intellectual or moral influence. They have real power of persuasion towards certain communities of Internet users.
Remote shooting solves many difficulties for modern photographers: minimum travel expenses, fewer complications to find international shooting spots ... And this is now a proven and well-thought-out method for reducing the negative impact businesses have on the environment during their international shoots.
In the light of the end of the crisis, all the major luxury goods players have their eyes riveted on Asia. Indeed, the Asian market has excellent provisions: with 992 super-rich, China has more billionaires than the United States and India combined.
For the past thirty years, large luxury companies have thrived in Asia, more specifically in the Asia-Pacific zone (including Japan). In 2019, this market represented 50% of sales for Hermès, 42% for Kering and 37% for LVMH.
In 2020, there were four billion social media users worldwide. In order to gain visibility and notoriety, it has become essential for brands to include these communication tools in their marketing strategy. Especially in China since this country has the most social network users in the world.
Visual production has evolved considerably over the past decade with the rise of social media and the birth of digital photography. This evolution has allowed the emergence of new forms of visual content.
Whether you are a real estate or construction professional, a banking organization, an insurance company or even an investment company, communication is an essential lever for developing new projects.
The coronavirus crisis has affected all sectors of activity, almost none has been spared. Many companies have gone bankrupt, billions of euros have been lost along with hundreds of thousands of jobs, not to mention the loss of confidence in what the future holds.
In September 2020, Instagram unveiled its new algorithm whose new criteria are relevance and authenticity. The image-based social network confirms its desire to offer its users a feed that is as faithful as possible to their areas of interest, thus capturing their attention in a few seconds.
The marketing of a tourist product begins, like any other product, by promoting it through visuals. However, tourism businesses are now faced with a growing dilemma, a sort of war of images within their own playing field.