Whether you are a real estate or construction professional, a banking organization, an insurance company or even an investment company, communication is an essential lever for developing new projects.
The coronavirus crisis has affected all sectors of activity, almost none has been spared. Many companies have gone bankrupt, billions of euros have been lost along with hundreds of thousands of jobs, not to mention the loss of confidence in what the future holds.
In September 2020, Instagram unveiled its new algorithm whose new criteria are relevance and authenticity. The image-based social network confirms its desire to offer its users a feed that is as faithful as possible to their areas of interest, thus capturing their attention in a few seconds.
The marketing of a tourist product begins, like any other product, by promoting it through visuals. However, tourism businesses are now faced with a growing dilemma, a sort of war of images within their own playing field.
Instagram had nearly 25 million active brand accounts every day in 2020. Over 200 million people view a brand profile every day. A third of sponsored content is fashion-themed and generates the most engagement on Instagram (37.9%), ahead of beauty-related posts (14%) and entertainment-related posts (10.3%).
There are many content ideas to highlight the qualities or potential of a place, city, department, or region. Although images, photos, or videos in general are always the most evocative, photography or video of specific places must be tackled with complementary approaches to meet specific needs.
Finding the ideal location for a photo and video shoot is a constant challenge that professionals face each session. For several years, photographers and image communication experts have recognized the importance of the physical setting of photo shoots.
In the age of social media, anyone can share their opinions and experiences, particularly in the tourism industry. This exchange between consumers has a significant influence on final purchasing decisions.
Promoting one’s brand image remains an inevitable necessity for companies. It is still the most important asset in a world where the stakeholders are constantly increasing: employees, consumers, distributors, shareholders, financial partners, and institutions.
The health crisis caused by Covid-19 continues to progress, despite the series of deconfinement underway around the world. Although air flights are resuming, some destinations remain inaccessible and it is still difficult to reach all four corners of the world
Nowadays, everything is about representation. Today, one’s image takes on an important dimension in society. Therefore, to close a deal, support an idea, or establish values, you have to rely on photography. Let us explain you why...
Ooshot is a digital solution that offers photographers, videographers, and professional motion designers services for brands and businesses internationally. Ooshot has more than 39,000 qualified local providers around the world.