See, learn, buy: this is what Social Commerce is. In short, it's the ability to sell products directly from social media links. This is a definite evolution since the emergence of Social Media Marketing, which allowed the promotion of a product on social networks and then redirecting the user to a website.
For a business that relies heavily on marketing and communications to grow, and even just a professional image producer, it is essential to surprise and amaze visitors and customers. This can only be done through the presentation of original and captivating visuals.
Remote shooting solves many difficulties for modern photographers: minimum travel expenses, fewer complications to find international shooting spots ... And this is now a proven and well-thought-out method for reducing the negative impact businesses have on the environment during their international shoots.
In the light of the end of the crisis, all the major luxury goods players have their eyes riveted on Asia. Indeed, the Asian market has excellent provisions: with 992 super-rich, China has more billionaires than the United States and India combined.
For the past thirty years, large luxury companies have thrived in Asia, more specifically in the Asia-Pacific zone (including Japan). In 2019, this market represented 50% of sales for Hermès, 42% for Kering and 37% for LVMH.
In 2020, there were four billion social media users worldwide. In order to gain visibility and notoriety, it has become essential for brands to include these communication tools in their marketing strategy. Especially in China since this country has the most social network users in the world.