FAQ

What is Ooshot? Ooshot is a creative and visual production service founded in 2015 in Paris. Ooshot creates and produces photos, videos, social media content and influencer campaigns for brands and institutions, working with local creative communities in more than 60 countries.
Who does Ooshot work for? Ooshot works for major accounts in luxury, corporate and institutions, including Hennessy, Château d’Esclans, Stellantis, Orange, Ruinart, Louis Vuitton, Celine, Veolia, Saur, Aéroports de Paris and the French Senate.
Is Ooshot an advertising agency? No. Ooshot is a creative and production service: it does not define brand strategy, it brings it to life creatively, in every country and every culture.
Where can Ooshot produce? Ooshot produces in more than 60 countries, and its network keeps growing. Ooshot goes where the client is, with creatives who live there.
Who are Ooshot’s creatives? They are photographers, videographers, art directors, content creators and influencers from local creative communities. They know the places, the light, the cultural codes and the customs of where they live.
How does Ooshot source its creative communities? Ooshot runs continuous scouting, both human and technological, across the creative communities of every country. Its teams spot creatives on the ground and across photography and video networks, and its platform keeps track of how their work evolves. Every creative is selected on their work by the Ooshot team.
What local expertise do the creatives bring? They live there: they know where to shoot, at what time, with which permits and within which cultural codes. A team flown in from abroad takes weeks to learn this. It is what makes the images right and the production faster. Ooshot showcases them in Local Eye, a series of 45-second video best-ofs shot by creatives across several continents.
Does the client choose the creatives? It depends on the client. For most corporate clients, Ooshot selects the creatives. Other clients prefer to choose from a shortlist proposed by Ooshot.
How does a project with Ooshot work? Ooshot producers run every project from brief to delivery: sourcing creatives, coordinating teams, schedules and approvals. The client follows its productions from its own space on the Ooshot platform.
How does Ooshot guarantee quality? Ooshot producers choose the creatives for each brief, follow every production and approve the images before delivery whenever possible.
Does Ooshot create images with AI? Yes, when the project calls for it. Ooshot creates most of its images with its creative communities, on location, and also produces AI assets: image creation, voice cloning and other types of projects. Each client also has a unique AI environnment, built on its own data.
How does Ooshot respect rights in its AI projects? Always with the author’s consent. A cloned voice or an image generated from a creative’s work is only produced with their permission and within the applicable legal framework, including rights and data.
Who handles contracts, rights and payments? Ooshot handles contracts, purchase orders, rights transfers and creatives’ fees. The client has a single contractual framework, whatever the country.
What happens to client data? It remains the client's property. Each client's AI model is never shared or used to train another client's model.