International
Understanding how Instagram's new algorithm works in order to create engaging content
In September 2020, Instagram unveiled its new algorithm whose new criteria are relevance and authenticity. The image-based social network confirms its desire to offer its users a feed that is as faithful as possible to their areas of interest, thus capturing their attention in a few seconds.
International
Travel photography: What images to use on booking sites, personalized websites, and social networks?
The marketing of a tourist product begins, like any other product, by promoting it through visuals. However, tourism businesses are now faced with a growing dilemma, a sort of war of images within their own playing field.
International
Carrying out a photo shoot for professional Instagram accounts
Instagram had nearly 25 million active brand accounts every day in 2020. Over 200 million people view a brand profile every day. A third of sponsored content is fashion-themed and generates the most engagement on Instagram (37.9%), ahead of beauty-related posts (14%) and entertainment-related posts (10.3%).
International
How to promote your city or region with the help of visual creation?
There are many content ideas to highlight the qualities or potential of a place, city, department, or region. Although images, photos, or videos in general are always the most evocative, photography or video of specific places must be tackled with complementary approaches to meet specific needs.
International
International shooting: The 7 most sought-after places by major brands
Finding the ideal location for a photo and video shoot is a constant challenge that professionals face each session. For several years, photographers and image communication experts have recognized the importance of the physical setting of photo shoots.
International
UGC and BGC in the Tourism Field
In the age of social media, anyone can share their opinions and experiences, particularly in the tourism industry. This exchange between consumers has a significant influence on final purchasing decisions.
International
An omni-visibility approach for your brand
Promoting one’s brand image remains an inevitable necessity for companies. It is still the most important asset in a world where the stakeholders are constantly increasing: employees, consumers, distributors, shareholders, financial partners, and institutions.
International
International production: How to organize a photo shoot during the health crisis?
The health crisis caused by Covid-19 continues to progress, despite the series of deconfinement underway around the world. Although air flights are resuming, some destinations remain inaccessible and it is still difficult to reach all four corners of the world
International
Why should you invest in professional shootings?
Nowadays, everything is about representation. Today, one’s image takes on an important dimension in society. Therefore, to close a deal, support an idea, or establish values, you have to rely on photography. Let us explain you why...
Ooshot is a creation and production group that produces sustainable audiovisual and photographic content for the luxury, art, and corporate sectors worldwide since 2015.
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