Instagram had nearly 25 million active brand accounts every day in 2020. Over 200 million people view a brand profile every day. A third of sponsored content is fashion-themed and generates the most engagement on Instagram (37.9%), ahead of beauty-related posts (14%) and entertainment-related posts (10.3%).
There are many content ideas to highlight the qualities or potential of a place, city, department, or region. Although images, photos, or videos in general are always the most evocative, photography or video of specific places must be tackled with complementary approaches to meet specific needs.
Finding the ideal location for a photo and video shoot is a constant challenge that professionals face each session. For several years, photographers and image communication experts have recognized the importance of the physical setting of photo shoots.
In the age of social media, anyone can share their opinions and experiences, particularly in the tourism industry. This exchange between consumers has a significant influence on final purchasing decisions.
Promoting one’s brand image remains an inevitable necessity for companies. It is still the most important asset in a world where the stakeholders are constantly increasing: employees, consumers, distributors, shareholders, financial partners, and institutions.
The health crisis caused by Covid-19 continues to progress, despite the series of deconfinement underway around the world. Although air flights are resuming, some destinations remain inaccessible and it is still difficult to reach all four corners of the world
Nowadays, everything is about representation. Today, one’s image takes on an important dimension in society. Therefore, to close a deal, support an idea, or establish values, you have to rely on photography. Let us explain you why...