Safran
WIPPLAY - INDUSTRY
Safran is an international high-technology group active in aeronautics, space and defence. Its mission is to make air transport safer, more sustainable and more accessible.
With a global presence, 100,000 employees and €27.3 billion in revenue in 2024, Safran holds world or European leadership positions.
The Group invests heavily in R&D to develop innovative technologies aligned with its environmental priorities.
Challenge
Demonstrate that technological ingenuity can interact with natural ingenuity, while mobilising an international community and promoting creativity and innovation.
Solution
Organisation of a global photo competition with more than 8,000 images from 40 countries, travelling exhibitions and press coverage, to illustrate bio-inspiration and the parallels between nature and technology.
With the Mimesis photo competition, Wipplay and Safran explored the link between Nature and Technology, revealing how innovation is inspired by living organisms.
Livrables
- International photo competition
- Press coverage
- Travelling exhibitions
- Digital communication
