Atelier Cologne

Atelier Cologne

BRAND CONTENT

Part of the L’Oréal Group, Atelier Cologne is the first Maison de Parfum entirely dedicated to Cologne, the legendary fragrance. 

Challenge

The Mazarine Agency reached out to us for the launch of Atelier Cologne’s new Pacific Lime fragrance.

To promote the new product on their digital communication tools, Atelier Cologne wanted to produce a creative and dynamic stop motion video, matching with their brand image.

Solution

Our teams rapidly came up with a solution that followed the client’s specifications.

We suggested Aurélie Cerise, a multi-disciplinary talent who mastered stop motion content and papercraft art.

We also organised the shooting in a Parisian studio, and took care of the set design so it reflects the principal ingredients composing the perfume.

Deliverables

A stop motion video composed of 8 stories was delivered to the client under 3 different formats for digital media, social networks and the brand's website. It perfectly showcased the bright colors and exotic fragrances of the perfume.

Créé en 2009, Atelier Cologne est la première Maison de Parfum à créer des parfums purs inspirés de la légendaire Eau de Cologne.

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