Atelier Cologne

Atelier Cologne

BRAND CONTENT

Part of the L’Oréal Group, Atelier Cologne is the first Maison de Parfum entirely dedicated to Cologne, the legendary fragrance. Sylvie Galanter and Christophe Cervasel founded this house in 2009 and brought Atelier Cologne into the saga of great made in France perfume brands.

Challenge

The Mazarine, luxury and premium communication agency, reached out to us for the launch of Atelier Cologne’s new Pacific Lime fragrance.

To promote the new product on their social networks, Atelier Cologne wanted to produce a creative and dynamic stop motion video, matching with their brand image. 

We were challenged to find a talent capable of bringing their personal touch while respecting the requirements of our client.

Solution

Our teams rapidly came up with a solution that followed the client’s specifications. We suggested a multi-disciplinary talent who mastered stop motion content and papercraft art.

We organised the shooting in a Parisian studio, and took care of the set design reflecting the principal ingredients composing the perfume.

The stop motion video perfectly showcased the bright colors and exotic fragrances of the perfume.

Deliverables

A stop motion video composed of eight stories was delivered to the client, in three different formats for digital media, social networks and the brand's website.

Créé en 2009, Atelier Cologne est la première Maison de Parfum à créer des parfums purs inspirés de la légendaire Eau de Cologne.

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