Atout France is an agency developing French tourism.
Thanks to its worldwide efforts, France has been the first touristic destination for the last 27 years.
The promotion of 19 typical French regions with dynamic visual content (photos, videos and stories).
With a 100% immersive angle, the goal was to shed new light on those 19 “forgotten” territories, by highlighting the art of living and culture.
Our unique talent search tool allowed us to quickly identify a French duo of influencers specialised in tourism and travel content.
Throughout their Instagram account they share adventures and experiences with more than 40,000 followers.
They managed to propose images both inspiring and attractive, that highlight the richness of the legacy of the 19 selected regions.
20 photos per region have been delivered, giving a total of 380 photos, as well as video contents, for Atout France and its partners’ media outlets :
One 3-minute-long generic videos for each territory, to allow a more global and immersive approach
Three 30-second-long themed videos, arising from the first one
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