Atout France is France's national tourism development agency. It plays a key role in the promotion of France as a tourist destination, internationally. Thanks to its worldwide efforts, France has been the most visited tourist destination for the past 27 years.
We were challenged to produce dynamic visuals (photos, videos) across the entire French territory in order to promote 19 typical French places and cities. With a 100% immersive angle, the goal was to shed new light on those 19 “forgotten” destinations, by highlighting the way of life and culture in a form of storytelling.
We had to mobilize creative talents capable of covering diverse territories and to grasp the specificity of each one of them. Visuals had to be adapted to the digital media and broadcast to a large audience.
Our unique talent search tool allowed us to quickly identify a duo of French influencers specialised in tourism and travel content.
Throughout their Instagram account they share adventures and experiences with more than 45,000 followers.
They managed to propose images both inspiring and attractive, that highlight the richness of the legacy of the 19 selected regions.
20 photos per region have been delivered, giving a total of 380 photos, as well as video content, for Atout France and its partners’ media outlets :