weDo/ Professional

weDo/ Professional

BRAND CONTENT

New “eco lab” brand of the beauty and cosmetic giant Coty, weDo/ Professional offers ethical and vegan haircare products.

Challenge

As part of the launch of this haircare brand, the in house agency Campus reached out to us to create a full brand-driven storytelling image bank.

A nice challenge taken on to produce the assets for the launch of this young brand. A total of 100 images still and motion to produce in an extremely short timeframe and closed budget. 

Solution

Thanks to Ooshot’s proprietary creative search tool we managed to propose quickly a young hybrid team of 5 photographers and videographers. 

This was followed by millimeter production :

  • 1 agile production team
  • 30 people on set
  • 5 creative talents
  • 3 days of shooting
  • 4 simultaneous shooting sets in one location 

And a vegan environment for the whole production !

Deliverables

100 visual content assets are delivered containing photos, videos, gifs, motion designs to their social networks, e-commerce site, web campaigns, print and POS.

Brand content photos and videos for the launching of a ethical, vegan, and cruelty-free haircare products
Use case weDo shooting model
A brand content photo and video production for the launching of a haircare product brand, part of the Coty group
Shot in Paris, this brand content production has been shot by local photographers and creative talents
weDo for social network campaign
A brand content production produced in Paris and in the Ile-de-France region for the launch of a new beauty product brand of the Coty group with the Campus agency
weDo/ Professional - Brand content photo for the launching of a new brand part of the beauty group Coty, shot in Paris
weDo/ Professional - Brand content photos for the launch of a new vegan haircare brand of the Coty group
With the Campus agency, Ooshot has produced brand content visual content for the launch of a new vegan haircare brand part of the Coty group

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