Bouygues Telecom

Bouygues Telecom

BRAND CONTENT

Bouygues Telecom is one of the French leaders in the telecommunications market.

Challenge

Now covering 99% of the French population, Bouygues Telecom, wanted to create authentic visuals to animate their social media and illustrate their advertising campaigns to promote the deployment of their 4G network coverage to small towns and villages of France.

We took on the production of visual content for the web, and indoor and outdoor displays. 

Solution

For their Instagram account, we identified influencer-photographers, specialised in urbanism and landscape photography, in the 55 French departments targeted by the brand. Those local photographers perfectly understood the client’s needs and managed to capture unique moments of their region’s most beautiful places.

We delivered a selection of 20 visuals per department, respecting the Bouygues Telecom’s Instagram codes, on a unique delivery platform, on which he could select, comment and share the images. Among each selection, the client then chose two ready-to-post photos.

With the help of our unique talent matching tool, we selected 19 local photographers. Bouygues Telecom gave them carte blanche to shoot in the most beautiful spots of their region. All they had to do was to highlight the use of mobile devices in the middle of nature.

Bouygues Telecom has trusted us for over two years for these seasonal shootings, and following the success of this Instagram campaign, they selected Ooshot, once again, for a national outdoor and in-store advertising campaign.

Deliverables

More than 1.000 photos were delivered to the client, from which Bouygues Telecom chose one visual per town for display.

Landscape visual for Bouygues Telecom produced in France

Cauterets, Hautes-Pyrénées, France

Creative and inspirational photo shot for Bouygues Telecom's Instagram by a local photographer in Annecy, Haute Savoie

Annecy, Haute Savoie, France

Seasonal shooting for Bouygues Telecom in 55 French departments.

Arlempdes, Haute-Loire, France

Visuals of urban landscapes shot in Tarn-et-Garonne, France by specialised photographers for Bouygues Telecom's Instagram

Talloires, Haute-Savoie, Rhône-Alpes, France

Shooting for Bouygues Telecom by local photographers

Capoulet-et-Junac, Ariège, Occitanie, France

Shooting in Mont Saint Michel in France for Bouygues Telecom's Instagram account.

Le Mont-Saint-Michel, Normandie, France

Images produced for Bouygues Telecom in France by local photographers

Pont-en-Royans, Isère, Auvergne-Rhône-Alpes, France

Quality visuals shot for Bouygues' Instagram with local photographers

Farinole, Haute-Corse, France

Advertising campaign of urban and landscape visuals for Instagram produced for Bouygues Telecom

Annecy, Haute-Savoie, Auvergne-Rhône-Alpes, France

Remote shooting with local professional photographers

Loubressac, Occitanie, France

Quality visual content for Bouygues Telecom's Instagram

Bergerac, Dordogne, Nouvelle-Aquitaine, France

Professional visuals shot for Bouygues Telecom in Tarn.

Lac du Merle, Tarn, France

Landscape photo for a national display campaign for Bouygues Telecom

Frocourt, Oise, Hauts-de-France, France

Landscape photo shot for Bouygues Telecom's national display campaign

L'Isle-Jourdain, Gers, Occitanie, France

National display campaign shot for Bouygues Telecom by our local photographers in Isère, France

Venon, Isère, Auvergne-Rhône-Alpes, France

Photo shot for Bouygues Telecom's national display campaign in France

Mont Gargan, Haute-Vienne, France

National display campaign of landscape visuals for Bouygues Telecom

Somme, Hauts-de-France, France

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