Bouygues Telecom

Bouygues Telecom

BRAND CONTENT

Bouygues Telecom is one of the French leaders in the telecommunications market.

Challenge

Now covering 99% of the French population, Bouygues Telecom, wanted to create authentic visuals to animate their social media and illustrate their advertising campaigns to promote the deployment of their 4G network coverage to small towns and villages of France.

We took on the production of visual content for the web, and indoor and outdoor displays

Solution

For their Instagram account, we identified influencer-photographers, specialised in urbanism and landscape photography, in the 25 French regions targeted by the brand. Those local photographers perfectly understood the client’s needs and managed to capture unique moments of their region’s most beautiful places.

We delivered a selection of 20 visuals per department on a unique delivery platform, on which he could select, comment and share the images. Among each selection, the client then chose two ready-to-post photos.

Following this first successful production, BETC contacted us once again, to produce visual content for their new national display campaign.

With the help of our unique talent matching tool, we selected 19 local photographers. Bouygues Telecom gave them carte blanche to shoot in the most beautiful spots of their region. All they had to do was to highlight the use of mobile devices in the middle of nature.

Our teams were very reactive and took up the challenge to organize 40 shootings simultaneously across France, during a short period of two weeks.

More than 1,000 photos were delivered to the client, from which Bouygues Telecom chose one visual per town for display.

Challenge completed ! 😉

Deliverables

Advertising campaign of urban and landscape visuals for Instagram produced for Bouygues Telecom
Quality visual content for Bouygues Telecom's Instagram shot in the Pyrennées Orientales, France
Landscape visual for Bouygues Telecom produced in France
Images produced for Bouygues Telecom in France by local photographers
Creative and inspirational photo shot for Bouygues Telecom's Instagram by a local photographer in Annecy, Haute Savoie
Visuals of urban landscapes shot in Tarn-et-Garonne, France by specialised photographers for Bouygues Telecom's Instagram
Landscape photo for a national display campaign for Bouygues Telecom
Landscape photo shot for Bouygues Telecom's national display campaign
National display campaign shot for Bouygues Telecom by our local photographers in Isère, France
Photo shot for Bouygues Telecom's national display campaign in France
National display campaign of landscape visuals for Bouygues Telecom
Quality visual content for Bouygues Telecom's Instagram, shot in Haute Savoie

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