Now covering 99% of the French population, Bouygues Telecom, wanted to create authentic visuals to animate their social media and illustrate their advertising campaigns to promote the deployment of their 4G network coverage to small towns and villages of France.
We took on the production of visual content for the web, and indoor and outdoor displays.
For their Instagram account, we identified influencer-photographers, specialised in urbanism and landscape photography, in the 25 French regions targeted by the brand. Those local photographers perfectly understood the client’s needs and managed to capture unique moments of their region’s most beautiful places.
We delivered a selection of 20 visuals per department on a unique delivery platform, on which he could select, comment and share the images. Among each selection, the client then chose two ready-to-post photos.
Following this first successful production, BETC contacted us once again, to produce visual content for their new national display campaign.
With the help of our unique talent matching tool, we selected 19 local photographers. Bouygues Telecom gave them carte blanche to shoot in the most beautiful spots of their region. All they had to do was to highlight the use of mobile devices in the middle of nature.
Our teams were very reactive and took up the challenge to organize 40 shootings simultaneously across France, during a short period of two weeks.
More than 1,000 photos were delivered to the client, from which Bouygues Telecom chose one visual per town for display.
Challenge completed ! 😉