Now covering 99% of the French population, Bouygues Telecom, wanted to create authentic visuals to animate their social media and illustrate their advertising campaigns to promote the deployment of their 4G network coverage to small towns and villages of France.
We took on the production of visual content for the web, and indoor and outdoor displays.
For their Instagram account, we identified influencer-photographers, specialised in urbanism and landscape photography, in the 25 French regions targeted by the brand. Those local photographers perfectly understood the client’s needs and managed to capture unique moments of their region’s most beautiful places. Thanks to centralised editing, we delivered ready-to-post assets that matched their Instagram feed’s identity.
Following this first successful production, BETC contacted us, again, to produce visual content for their new national display campaign. With the help of our unique talent matching tool, we selected 15 local photographers. Bouygues Telecom gave them carte blanche to shoot in the most beautiful spots of their region. All they had to do was to highlight the use of mobile devices in the middle of nature. Our teams were very reactive and took up the challenge to organize 40 shootings simultaneously across France, during a short period of two weeks. More than 1000 photos were delivered to the client, from which Bouygues Telecom chose one visual per town for display.
The success of the first two productions have set a strong relationship of trust with the client. Hence, the summer sale season approaching, BETC and Bouygues Telecom decided to collaborate with Ooshot again to produce billboards and POS materials. Fed by our last collaborations, we managed to precisely meet all the client’s needs : shooting in a sunny location, models, and, short deadlines. We have shot in Nice, a beautiful city in the South of France, and have delivered, within the very short deadline of five days, three lifestyle key visuals and a lifestyle GIF, just in time for the 2019 summer sale season outdoor billboards campaign launch.