Kapten, formerly Chauffeur Privé, is a French service of private hire vehicles with drivers that is expanding Europe-wide. It is one of the leading VTC platforms in Europe. It now brings together more than 40,000 partner drivers to transport 3 million users in six European cities.


Famous Grey Paris commissioned Ooshot for the production of lifestyle images for its client Kapten, who needed visuals for the launch of its services in France and internationally.

Our client wanted to produce urban outdoor images. For this shooting, we needed to mobilize creative talents able to shoot both in France and abroad, within very tight deadlines.


Ooshot suggested to organise a shooting in Spain in order to produce solar visuals and unrecognizable urban landscapes, as part of the customer's deployment abroad. 

Thanks to an optimized planning including the remote organisation of a casting as well as the remote monitoring, we managed to considerably reduce the  time needed for its realization.

The client got all the pictures he needed to feed their photo library.


18 multi-format visuals in line with the new visual identity of the brand were delivered to the client.

Lifestyle ad campaign shot in Barcelona, Spain by local photographers
Lifestyle image internationally produced for Famous Grey - Kapten's ad campaign
International advertising campaign shot for Famous Grey - Kapten shot in Spain
Brand content ad campaign shot in Barcelona, Spain, by local photographers for Famous Grey - Kapten

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