Kusmi Tea

BRAND CONTENT

Kusmi Tea is a tea house with more than 150 years of history. It was founded in 1867 in St Petersburg by Pavel Kusmichoff and today it is known worldwide for its premium teas and iconic tea blends.

Challenge

Kusmi Tea wanted to produce a brand content visuals for its Instagram account. The goal was to communicate about the quality of their sourcing. The CEO with the marketing team planned a trip to India in order to visit their tea plantations in the Nilgiri region.
They have asked us to find a local talent to document this visit in both photo and video formats.

Solution

As the client wished to produce photos and videos, we needed to find two local talents - a photographer and a videographer with a drone. It was necessary to hire a team of two in order to capture every possible moment of the visit in two different formats.

Working with local talents allowed us to produce the visual content for a very competitive price and at the same time limit the carbon footprint of the shooting.