Alpro

Alpro

CREATION

Alpro is a European company based in Ghent, Belgium producing plant based products that are not genetically modified.

Challenge

Alpro contacted us for the conception and production of a series of 8 sunny lifestyle photos for a shopper campaign featuring the pleasure of eating plant powered soya, almond and hazelnut drinks, yogurts, cream alternatives and delicious desserts.

Solution

Ooshot proposed a lifestyle photographer with art direction skills for the whole set going from casting of models to selection of styliste and location recce. 

The products have been staged in a warm and friendly ambiance.

Deliverables

 

Lifestyle and culinary photo for a shopper campaign
Promotion of plant-based food items for a communication campaign
Lifestyle shopper campaign for Alpro
Food and lifestyle communication campaign production
Shopper campaign shot by a lifestyle and culinary photographer

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