Salon de la lingerie

Salon de la lingerie

TRADE FAIRS

The Salon International de la Lingerie is the leading global show in the intimate apparel and swimwear market. This meeting lasts several days, it shows the richness of the lingerie market and functions as a business accelerator. We had a pleasure to cover these events in Paris, Moscow, and also in the USA.

Challenge

Salon International de la Lingerie requested a fast delivery of images to feed social networks flows, and sales forces, and cover all events of the fair, such as creative workshops or conferences.

Solution

Ooshot proposed a team composed of a production manager, two photographers, specialized in event and architectural photography, and two editors who handle live editing, and upload the images in a collaborative database.

The production manager used a project chat to inform and dispatch photographers to ensure they never miss an important moment. The events covered took place in Paris and Moscow.

Deliverables

A continuous flow of images, starting one hour after the opening of the fair, was delivered into a collaborative DAM where collaborators could enrich the metadata, and share images with the press and social networks.

Photo of a booth of the Salon de la Lingerie
Photo of the 2019 Salon de la Lingerie shot by a photographer specializing in trade and fair photos
Paris has welcomed, once again, the Salon de la Lingerie, edition 2019, the very awaited event, covered by Ooshot
A march shot by our photographers, during the 2019 edition of the Salon de la Lingerie
Ooshot covered the 2019 edition of Salon de la Lingerie, which took place in Paris
Ooshot covered once again the 2019 edition of the Salon de la Lingerie, which took place in Paris
Photo live-delivered showing common areas of the Salon de la Lingerie fair

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