Salon de la lingerie

Salon de la lingerie

TRADE FAIRS

Salon International de la Lingerie is the leading global show in the intimate apparel and swimwear market.

Challenge

Request for fast delivery of images to feed flows, networks, sales forces ... Coverage of all event (ateliers, conferences, etc.)

Solution

Ooshot proposes a team composed of a director of production, two photographers, two editors who handle live edit, retouch and upload the images in a collaborative database. The chosen photographers specialize in event and architecture. The production director uses a project chat to inform and dispatch photographers so they never miss an important moment. The events shot were in Paris and Moscow with a possible extension (under discussion) for Vegas and New York. Fingers crossed!

Deliverables

A continuous flow of images, starting one hour after the opening of the fair, to be delivered into a collaborative DAM where collaborators can enrich the metadata, and share images with the press and social networks.

Key words

Corporate / Lingerie / Fashion / Salon / Event  / Salon de la lingerie / Photography / Reportage / Instagram / GIF

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