Salon de la lingerie

TRADE FAIRS

The Salon International de la Lingerie is the leading global show in the intimate apparel and swimwear market. This meeting lasts several days, it shows the richness of the lingerie market and functions as a business accelerator. We had a pleasure to cover these events in Paris, Moscow, and also in the USA.

Challenge

Salon International de la Lingerie requested a fast delivery of images to feed social networks flows, and sales forces, and cover all events of the fair, such as creative workshops or conferences.

Solution

Ooshot proposed a team composed of a production manager, two photographers, specialized in event and architectural photography, and two editors who handle live editing, and upload the images in a collaborative database.

The production manager used a project chat to inform and dispatch photographers to ensure they never miss an important moment. The events covered took place in Paris and Moscow.

Deliverables

A continuous flow of images, starting one hour after the opening of the fair, was delivered into a collaborative DAM where collaborators could enrich the metadata, and share images with the press and social networks.