Azzaro

Azzaro

BRAND CONTENT - CREATION

Azzaro perfumes brands, as part of the Clarins Fragrance group, embrace the mediterranean summer heat and spread a magnetic feeling.

Challenge

To animate its social networks for the launch of its new brands, Azzaro wanted to produce fifty original photos and videos in line with visual identity of each of its perfumes and the brand’s guidelines : Azzaro pour Homme, Azzaro pour Elle, Wanted or even Chrome.

They also wanted to create specific content for the launch of Chrome Pure and Solarissimo, Marettimo and Levanzo.

Solution

Ooshot identified talented photographers in Paris, in the south of France and in Greece. They created storyboards, managed production, and produced solar pictures that served the brands needs, while respecting the brand’s identity.

The selected talents also took care of post-production and editing.

Deliverables

Fifty fixed and motion visual assets, with warm colors, were delivered to feed the Instagram and Facebook accounts of the eight brands of our client.

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